With tomorrow coming again and again, we are always trying to improve our list of services so that we can help the public to get as corporate as they need to be-- in an all natural, organic, free-range way of course.
With an eye towards a turbo-optimistic free market where the cycle between creativity and commerce is seamless and the boundaries are invisible, Client #00013a proudly brands the alley near the office with his self-proclaimed favorite brand, Prada.
Every consultation is different, because each client is a human- necessitating uniqueness, responsiveness, and some degree of free will. However, despite these forces of chance and spontaneity, every individual is asked to brand something (or someone) with a 5th Avenue logo. When the people place a logo where it has yet to be installed by the corporation that owns it, we believe that the customer is telling the future of the corporation and the object.
The metaphor of the action represents the empowerment of that individual to use the resources accidentally planted by a constant incorporation of life. The branding of new things also predicts, warns, and celebrates the merging of all things commercial and not (yet).
Our hope is that this process of active affirmation leads all parties closer to the truth of the future. Honesty and incorporation go hand in hand. Propaganda is the new forest, 5th Avenue is the new green, Morgan Ave is the New 5th Ave.
